There are now thousands of short-term rental or vacation rental properties in Central Pennsylvania. In recent years, the short-term rental industry has undergone a remarkable transformation, reshaping how people travel and the ways accommodations are experienced.
From cozy urban lofts to serene countryside retreats, short-term rentals (STRs) in the Harrisburg, Lancaster, York, Hershey, and Gettysburg regions now offer diverse options that cater to the preferences of travelers worldwide. As the industry continues to evolve, staying abreast of the latest trends and developments is crucial for owners looking to thrive in this dynamic landscape.
Shifts in Guest Preferences
As travelers seek more personalized and immersive experiences, there has been a noticeable shift in guest preferences within the short-term rental sector. Increasingly, guests are drawn to unique and authentic accommodations that offer a sense of place and culture. Including local guidebooks, goody bags with regional products, and artwork or photos depicting local scenes are all appreciated.
Additionally, there is a growing demand for pet-friendly accommodations as more travelers choose to bring their furry companions along on their journeys. Being pet-friendly goes beyond allowing pets. Owners may offer leashes, include flyers on local leash laws, or provide maps of dog-friendly walking routes. It's also smart to have a few designated pet bowls and food mats on hand.
Renters are also looking for more flexibility in booking and generous cancellation policies so they can adapt their plans in response to unforeseen circumstances when needed. Sometimes, cancellation policies are the deciding factor when choosing rental properties.
Emerging Markets and Opportunities
The short-term rental industry is witnessing the emergence of new markets and opportunities that cater to niche segments of travelers. Whether it's "workcations" for remote workers, historic rentals for history buffs, or activity-oriented accommodations for adventure seekers, there is a growing demand for specialized experiences.
Moreover, rural areas are becoming increasingly popular destinations for short-term rentals, especially in the regions that attract big-city vacationers, as Central PA does. For rural properties, it's wise to lean into country life by keeping the landscaping looking great, offering outdoor cooking options, and providing lots of outdoor seating. For savvy STR owners, offering travelers a tranquil escape from the hustle and bustle of city life can be a real differentiator.
Technology Trends
Integrating smart home technology is one of the most significant shifts in the short-term rental industry. From keyless entry systems to automated climate control and lighting, these innovations not only enhance the guest experience and offer contactless experiences but also streamline property management for hosts.
Technology can also help monitor guest behavior and contractual compliance without violating privacy. Installation of systems like Minut can monitor indoor and outdoor noise levels to avoid complaints. Such systems can also monitor occupancy levels and even detect the presence of cigarette smoke. These alarms are pretty smart, so they won't send false alarms if a guest accidentally burns a piece of toast.
Furthermore, virtual reality (VR) tours have emerged as a game changer, offering prospective guests the opportunity to explore properties remotely with appealing realism. Including virtual property visits on STR listings is a great way to boost trust and increase bookings.
Dynamic pricing tools have also revolutionized listing sites like Evolve.com, Vrbo, and Airbnb. This allows owners to optimize STR rates based on factors such as demand, seasonality, and local events.
Regulatory Updates
Amidst the rapid growth of the short-term rental market, regulatory scrutiny has intensified in many jurisdictions. Changes in local regulations, such as zoning laws and tax requirements, can significantly impact hosts and guests alike. To navigate these challenges, hosts must stay informed about evolving legal requirements and develop strategies to ensure compliance while maximizing their earning potential.
While there are no state-wide regulations for short-term rentals (other than state taxation), cities and townships have implemented various regulatory and zoning requirements. For example, in Gettysburg, the owner must obtain both a Land Use Permit and a Certificate of Use & Occupancy. Vrbos and Airbnbs can only be legally operated in permitted zones for short-term rentals, and property owners must obtain zoning approval for short-term lodging.
In another example, the City of Lancaster has been revising short-term rental regulations. Owners need a Certificate of Zoning Compliance and a city-issued rental license. Additionally, STRs in the City of Lancaster are allowed only in specific zoning districts and under certain conditions. The number of guests per bedroom must be limited to two adults.
Sustainability Initiatives
In recent years, the short-term rental industry has placed a growing emphasis on sustainability. Hosts are increasingly adopting practices that minimize their environmental footprint, from reducing energy consumption to using eco-friendly cleaning products.
Moreover, using sustainable materials in property management, such as bamboo flooring and recycled furnishings, benefits the planet and enhances the aesthetic appeal of rental properties. By embracing sustainability, hosts can attract eco-conscious guests and differentiate their listings in a competitive market.
Co-Hosts Can Help
The short-term rental industry is poised for continued growth and evolution, but keeping up with changes isn't always easy. Skilled co-hosts from LMT Perfection can help owners understand which technology matters, keep informed about regulatory changes, and cater to ever-shifting guest preferences.
As the industry continues to transform, flexibility and adaptability will be vital to navigating challenges and seizing new opportunities. Contact LMT Perfection to stay ahead of the curve and embrace innovation to ensure that their short-term rental properties remain in high demand for years to come.